Throughout the history of Caterpillar, their marketing department has produced countless informational brochures and guides for potential and existing users of the earthmoving machines they produce. Just like shopping for a new car, these pamphlets provide a broad base of information germane to the specific machine and the needs tailored to the end user. Stylistically, the artwork and formats used are evident to the period they were published. Understandably, these pieces are enviable to the serious collector and finding a complete undamaged copy is always a nice addition.
Our president David Wintermute shares this example of a brochure extolling the big yellow lineup from the 1950’s. Dave’s collection of literature matches his exemplary machinery displayed in the video that resides on our Yellow Power site.
