The overall theme for Caterpillar at ConExpo 2011 was "The...
The purpose of ConExpo has always been to promote the latest and greatest products. To do that, companies will often highlight their past to help promote the present. 2023 ConExpo undoubtedly was more focused overall on showing ideas for the future instead of the past, but that has not always been the case. In 2011, Caterpillar heavily leveraged the company's heritage to enhance the show experience and message.
